Sports and Entertainment

Expertise in One of the Most Promising Sectors of the Economy

As a source of leisure and tourism, the Sports and Entertainment sector not only creates significant job growth and promotes social development, but also improves the health of the population. Over the past five years, Almeida Advogados has represented clients participating in the country’s most important international events, most notably, the 2014 World Cup and the 2016 Olympics.

US$ 38 bi
Forecast of sales revenues to be generated in the sector by 2025
Estimated growth in the sector throughout 2025

Almeida Advogados’ multi-disciplinary team advises both Brazilian and foreign clients on matters related to this sector, including the following projects:

  • Advising on administrative and judicial proceedings, and actively assisting clients to define strategies and seek conflict resolution;

  • Assisting with regulatory and administrative matters to ensure that our clients’ activities meet the specific rules applicable to the Sports and Entertainment sector;

  • Drafting and negotiating various types of agreements, including representation, intermediation, agency, sports marketing, image and arena, sponsorship, naming rights and other sports-related documents;

  • Drafting and negotiating agreements regarding production, co-production, licensing, commercialization, joint venture, use of media rights and others related to the entertainment sector;

  • Offering specialized advice on the use of tax incentive mechanisms for culture and sport;

  • Providing specialized counsel on labor-related matters, with particular emphasis on obtaining employment visas for foreigners participating in cultural and sporting activities in Brazil;

  • Strategically advising on the means of protecting clients’ intellectual property assets, including literary, audiovisual and dramatic works.

Our Practice Areas

Corporate, M&A and Contracts
Infrastructure and Project Finance
Labor, Employment and Social Security